How Do You Explain the Importance of Home Insulation to Customers?

September 16, 2015

Providing careful explanations may require patience and forethought, but in any technical trade it is vital for conveying accurate and important information to help customers understand the scope of home and business projects.

As an installation insulation contractor, explaining to customers the key aspects of insulation jobs is important for achieving success on both sides of the equation.

We at Capitol Machine understand the importance of good communication with customers in order to provide a thorough education on the necessity of comprehensive insulation work.

While you may have participated in numerous “talks” with customers, you may have discovered a pattern of several common misunderstandings or questions.

How Do You Explain the Importance of Home Insulation to Customers?

Start Talking About the Walls

The first may deal with the cost and why lesser-used rooms should be insulated. Your job is to explain that in the long run utility costs are generally higher when heating or cooling air is able to escape into uninsulated or underinsulated rooms. Heating or cooling units in homes or business are forced to work harder or longer to maintain balanced temperatures throughout the structure. That, in particular, is one of the reasons why we at Capitol Machine recommend using loose-fill insulation machines to seal fully walls and attics.

For starters, exterior walls – even those of attached garages – should undergo thorough insulation to create a thermal barrier to shield the interior from the outdoor elements.

“Sections sometimes overlooked are walls between living spaces and unheated garages or storage rooms, dormer walls, and the portions of walls above ceilings of adjacent lower sections of split-level homes,” states the North American Insulation Manufacturers Association.

Next stop: upstairs. The attic ranks high on the list of important places to insulate. More than 25 percent of a structure’s insulation escapes through the roof. Important places to insulate: between floor joists, behind knee walls, the attic hatch, the wiring holes, the plumbing vents, open soffit, recessed lights and the furnace flue. We recommend fiber glass, cellulose and mineral wool insulation.

Next up: floors, walls and crawlspaces. These areas are commonly overlooked. Insulating interior walls provides added energy-loss protection. It also heightens noise control, which increases the value of the home of the business.

Did you find this information helpful? Do you have tips of your own you’d like to share? Share them with us of contact us with questions or for more information.